Haku
Viitteet 1-3 / 3
Event marketing on social media : Case Länsirannikon Konepäivät 2023
(2024)
The objective of this thesis was to create a marketing plan for an event. The commissioner had no existing plan and had very minimal social media presence in general, which lead to the proposal of this thesis on their ...
The strategy of Event Marketing in luxury brands - Case: La Prairie
(2022)
The purpose of this thesis was to observe how luxury brands, and more especially La Prairie, are using Event Marketing as a marketing strategy. Thanks to the implication of an expert through an interview, answers to a marketing problem were possible...
Successful event marketing as a brand building tool
(2019)
Opinnäytetyö on toteutettu tutkimuksena hyödyntäen alan kirjallisuutta ja haastatteluja sekä esimerkkitapahtumia Suomen tapahtuma-alalta. Työn tavoitteena on selittää mitkä tekijät luovat onnistuneen tapahtumakonseptin. Ja kuinka onnistuneesti...
This thesis has been executed as a research utilizing event marketing literature and in-terviews and exemplary events from Finnish event industry. The objective is to explain and reason which features should be used to create a successful event...
This thesis has been executed as a research utilizing event marketing literature and in-terviews and exemplary events from Finnish event industry. The objective is to explain and reason which features should be used to create a successful event...
